Smartphone market is changing very fast as new handsets are introduced every month.

Smartphone market is changing very fast as new handsets are introduced every month. Therefore, mobile users are using mobile applications widely compared to past few years. There is no doubt that usage of mobile application will be more common in the future.
Discovering the ways of making money from mobile apps is so important shortly after you deploy your mobile application. We can conclude there are mainly four major business models for monetizing mobile applications; B2B sales model, Freemium model, AD-funded model and app store sales model.

1-B2B Sales Model

B2B stands for Business-to-Business and it is one of the most popular business model used by companies or developers who want to sell mobil applications. In this model, you can sell your applicaiton directly to customers and customize the application specifically according to their needs.

2-Freemium Model

One of popular business models for making money out of mobile apps is freemium model. The basic idea behind freemium model is, distribute your application with minimal functionality for free, and charge user for an extended functionality. Users are willing to download and use free applications. Therefore, after they download your application you can demand money for additional functionalities.

3-AD-Funded Model

Another application business model is AD-funded model that focuses on making money from ads within your application. The advantage of ad-funded model is being open and free for mobile user. However, you can make money only if your application is used by a critical number of users.
There are also mobile advertising services that help developers for uploading their ads. You can get detail information about the most common mobile adversiting companies(available countries, payment models, developer revenue ) from Smartface DeveloperZone.

4-App Stores Sales Model

Application stores are another way to make money from mobile applications. There are three different types of app stores. One of them is platform specific app stores like iPhone App Store, BlackBerry App World, Nokia Ovi Store, Android Market. Another one is operator owned app stores like Sprint App Store, VZAppZone. The other one is independent app stores like GetJar and Handango. The main issue in this model is trying to reach as many users as possible to make money. You should analyze app stores and their potential users.

You can get detail information for application stores(number of applications, supported platforms, developer fee, developer revenue ) from Smartface Developerzone

Conclusion

Taking everything into account, engage with your customers by offering a free demo, charge for additional benefits within your application and analyze and measure visitor activity to make money. In addition to these you should go for cross-platform to reach more users. You will reach less people if you target individual platforms with native code development. When users like an application on a platform, to say BlackBerry, they want this application be available on other platforms. You can overcome fragmentation problem by using a cross-platform development framework such as Smartface Designer. Smartface Designer is the easiest way to develop mobile apps ever. You can deploy mobile application very fast and your application will work in many platforms.

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